fleet sustainability guide
The transportation sector is the largest source of American emissions, and any move away from traditional gasoline vehicles will require investment. This 40-page digital PDF provides a framework for small-to-medium fleet companies to implement a sustainability strategy achievable with their current vehicles.
GreenPrint / 2020
PROJECT DETAILS & Process
With digital delivery in mind via email campaigns and website downloads, I designed the document in a landscape format for easy screen viewing for desk-bound business owners. The guide outlines four steps which define sustainability goals and how to reach them, with interactive links throughout for additional resources.
Given the amount of information, I used wireframes to define the layout system and test the copy. I encouraged layouts emphasizing images and infographics, keeping the document from overwhelming readers. I also identified each of the four main sections with a color system.
